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Field marketing & retail execution

Trusted.
Proven.
Experienced.

Daniel Ferrena is a field marketing and retail execution professional with more than a decade of experience representing nationally recognized brands, developing retail teams, and delivering results in the field.

Daniel Ferrena in a Samsung professional headshot

Career-wide credibility

Built to represent brands where it matters most.

10+ years

Field marketing, retail execution, brand advocacy, and team development.

~30 programs

A durable record across changing brands, retailers, and customer needs.

20 brands

A broad public portfolio of companies represented throughout the career.

Field leadership

Built alongside the people who make the brand experience real.

From multi-store training sessions to on-the-floor coaching, Daniel's work has centered on helping retail teams build product confidence, create stronger customer interactions, and execute with consistency.

Daniel Ferrena with a program manager and field team
Daniel Ferrena in a Sennheiser professional headshot
eero team at Best Buy headquarters

Brands represented

Trusted by a broad portfolio of leading companies.

The Brands page documents the breadth of the organizations represented across field marketing, retail execution, sales, and training.

Microsoft logo
Intel logo
Qualcomm logo
Meta logo
eero logo
Alexa logo
Samsung logo
Sony logo
Google TV logo
Sennheiser logo
JBL logo
Sonos logo
Motorola logo
Huawei logo
Nespresso logo
Fitbit logo
WHOOP logo
Empire Today logo
Re-Bath logo
Mazda logo

Start anywhere

The complete professional story, in four focused views.

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